Social White Pages is a people search engine where users can freely access this information, whether it relates to themselves or to other people. The site represents an opportunity for web users to control how personal information appears across the web.

As a data platform, Social White Pages also powers and enhances web applications by leveraging deep people data. Social White Pages delivers not only segment and aggregate data sets, but also individual level data and targeting abilities by using actual demographic information within a secure framework which protects the privacy of the individual.

The search results are built from publicly available URLs, including MySpace profiles, Friendster, LinkedIn, Wikipedia, blogs, homepages, and news sources.